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• Update your website with well optimized, fresh and unique textual content on a regular basis.
• Avoid duplicate content.
• Employ consistent one-version URL for all your pages. 301 redirect all the other versions to this preferred version.
• Avoid using of < noembed > tag to hide textual content from visitors.
• Confine your Title tags to maximum of 60 characters and your Description tags to maximum of 160 characters.
• Use a unique Title and Description tag for every single page of your website.
• Make sure your domain is registered for at least 5 years.
• It is highly recommended to setup your blog on a sub-directory rather than a sub-domain.
• Always use Permalinks and Pretty URLs.
• Image's alt tag and co-text optimization is always recommended. (co-text is a notion I've borrowed from linguistics to refer to any textual content surrounding an image or any specific keyword.)
• Always to have your own optimized description tag is much better than to let the SE to extract description from your website content by itself.
• Since Title and Meta Description text appear in SER, expressive and meaningful text is more likely to be clicked on by web surfer.
• Don't use text or links that are hidden from the user.
• Avoid excessive use of "Meta redirection" and use "301 redirection" instead.
• For eCommerce websites make sure that the https version of the site is redirected to the http one except for the shopping cart pages that should be vice-versa.

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