It’s almost 2019, and we all know that if your legal company doesn’t have an adequate online presence, you are dead in the water. But, is your online presence all that it needs to be?
A law firm website with all the bells and whistles means nothing if users can’t find it. Likewise, all the SEO tricks on the world will matter very little if your website doesn’t offer users what they are looking for. So, how do you know you have what it takes to stack up against the competition and gain new clients and cases?
A solid SEO program will not only boost your presence on search engines but ensure your website is easy to navigate and engaging for potential clients. Let’s take a look at what SEO means for a law firm.
- Establish market share. Law firms need SEO because you need to be found in order to attract new clients and have new legal cases to work on. Smartphones are in the hands of everyone these days, meaning a search for what we want is always at our fingertips. A good SEO program will set your law firm apart from your competition by ensuring you show up in the right place at the right time where and when people are looking for a lawyer. By incorporating the right SEO strategy consisting of important on-page and off-page optimizations, you can stand out from your competition. The higher your ranking in a search engine, the more clicks you get and the more trustworthy you appear to potential clients.
- Get the right traffic for your immediate service areas. You don’t need every person in the country or world to visit your website, but you do need to ensure that the people who are in your target locales or are searching for lawyers in your jurisdiction can find you and therefore may potentially hire you to act as their attorney . A good SEO program will consist of local optimization to help you increase your foothold in your service area for the specific keywords related to the areas of the law you serve to help you appear high in local results when potential clients are searching for law firms like yours. You don’t need just any traffic, you need relevant traffic – and SEO can help you find it.
- Increase Conversion. As your SEO program builds up, you will see yourself climbing in search rankings, which then allows you more opportunities to convert these visitors into actual clients. But more input doesn’t always translate to more results, your SEO program should also include conversion rate optimization to make sure that this increased, relevant traffic is going to convert to leads at a higher rate.
- Step out of the competitor’s shadows. A good SEO program lets you stand out from your competition and attract potential clients to your site by utilizing other techniques that make your listing stand out from the crowd. A good SEO provider for lawyers will incorporate Schema Markups to provide search engines with structured information related to your law firm, which can make your Google snippet stands out from the pack and receives higher click-through-rate.
So where do you begin? The best place to start is by hiring a professional SEO company with specialization in helping attorneys and law firms. While there are tools to help manage aspects of SEO on your own, a professional company will know the intricate details to help ensure you have every piece of the puzzle in place.
SEO is about more than stuffing some keywords into a website, it’s about ensuring you have a beautiful, easy to navigate site that not only uses relevant keywords in compelling, easy to follow content but incorporates all the other on-page and off-page optimization techniques to help your rankings get picked up. It’s as much about knowing a properly written meta description or title tag can improve your click through rate as about how to code the site to load faster and become more friendly in mobile devices. It’s about understanding on-page and off-page optimization tactics to increase your rankings and improve your site’s traffic.
There are many moving parts to a good SEO program, and the best way to be sure they all work together properly is by hiring the right SEO company. This allows you to focus on what you do best, while ensuring your site attracts those new clients. By investing in the right law firm SEO company, you are investing a long-term, sustainable SEO strategy that will keep your firm ahead of the competition.
A Google Consumer Survey found that 96% of people use a search engine when searching for legal advice, and 75% of users never scroll past the first page of results. So if you aren’t employing a great SEO strategy to attract new clients, you’re very likely missing out. Find out what you can do to improve your rankings, increase your traffic, and convert visitors to clients by calling SEO Foxy today at 844-SEO-FOXY.