Why Google Ads (formerly Google AdWords)

Google Ads is a pay-per-click advertising solution for businesses of all sizes. Using a bid method, website owners bid on the opportunity for ads to appear above or below Google search result pages. That means that when searchers are looking for what you have to offer, your ad can appear above the organic search results. This is a great option for businesses, either be local or global, because it allows you to grab the attention of the internet searcher at the exact moment they are looking for a business or service like yours.

  • Pay only when someone clicks on your ad, full control over your budget and spending
  • Attract more customers
  • Reach your prospective customers at the right time when they are most willing to contact you or buy from you.
  • Precise targeting no matter if you advertise locally or globally.
  • Provides a wider audience reach compared to when you do only SEO (but does not increase your organic search rankings)
  • Allows for promotions of specific products or deals
  • Ads can be shown on relevant sites within the Google Display Network (a network of over 2 million participating sites)
  • Give instant visibility on Google search result pages
  • Opting out for the keywords you don’t want to be displayed using negative keywords

Pricing structure: based on your monthly ad budget spend

Google Ads allows businesses to set their budgets, spending only what they are comfortable spending. It is a bidding system, so each business sets a budget and bid for how much they are willing to spend when someone interacts with their ad. Google will offer suggestions on the amount bids should be, but the business can choose their bid levels on their own. Google allows businesses to exercise control over their budgets by offering ad scheduling, geotargeting and even device targeting. The more competitive the keyword, the more expensive the click will be.

Our Adwords management fee ranges from $110 to over $3000, depending on the amount of work that needs to be taken care of for your Adwords account. The following table shows a rough estimate of what your Adwords management cost will be based on your monthly spend:

Starter

$110/ Monthly
  • Up to $2000 Ad Budget
  • Initial Campaign Setup
  • Ongoing Performance Optimization
  • 1 Landing Page Optimization
  • AD Account Management
  • Targeting
  • Ad Development
  • Quality Score Optimization
  • Ad Extensions Optimization
  • Lead Tracking
  • Reporting

Basic

$210/ Monthly
  • $2000 to $3000 Ad Budget
  • Initial Campaign Setup
  • Ongoing Performance Optimization
  • 1-3 Landing Page Optimization
  • AD Account Management
  • Targeting
  • Ad Development
  • Quality Score Optimization
  • Ad Extensions Optimization
  • Lead Tracking
  • Reporting

Enterprise

Contact
  • Above $5000 Ad Budget
  • Initial Campaign Setup
  • Ongoing Performance Optimization
  • 5-10+ Landing Page Optimization and Development
  • AD Account Management
  • Targeting
  • Ad Development
  • Quality Score Optimization
  • Ad Extensions Optimization
  • Image Ads
  • Remarketing
  • Lead Tracking
  • Competitive Analysis
  • Reporting

What are included in our Google Ads management services

  • Improve Quality Score: Quality Score has a big impact on the cost and effectiveness of your PPC campaigns. Quality Score is how Google rates both the quality and relevance of your keywords and PPC ads. It is then used to determine your cost per click. Your quality score depends on your click through rate, the relevance of your keywords to their ad groups, your landing page quality and relevance, the quality and relevance of your ad text, the past performance of your Ads account and the amount you bid. Of these, click through rate is typically deemed the most important because the higher it is, the more likely users are to find your ad relevant and helpful. The higher your quality score, the lower your cost per conversion will be.
  • Improve targeting: This is an essential component of a PPC campaign to ensure it is shown to the right people at the right time.
    • Target by demographic, including location, age, gender (will be used only for the users who are signed in to Google.) We can both target unknown users (those who are not logged in to their Google account) as well as known users to make sure we won’t miss out on a great amount of audience but at the same time adjust our bid for the target users to bid higher for them.
    • Target by device type and adjust the bid to target those devices that bring in the most conversions.
    • Show ads to users who have been searching for businesses like yours
    • Custom intent audiences allow you to choose the words or phrases related to people who are most likely to engage with your site
    • Increase your audience by targeting users with interests related to those on your remarketing lists
    • Remarketing allows you to interact with people who have already visited your site by showing your ads when they visit Google partner sites.
    • Additionally, we can target your content by topic, placement, content keywords, and display expansion.
  • Increasing click-through-rate
  • Identifying and excluding negative keywords: Negative keywords prevent your ad from being shown when a certain keyword or phrase is searched for. This allows you to focus only on keywords that matter to your potential customers, and allows for better targeting. You can ensure your ads only show up for people who are searching for your product or service. For example, if you are an orthodontist and want to use an ad for braces, you only want people looking for orthodontic braces to see your ad. Depending on how broad you target your keywords you might receive clicks from non-orthodontics braces keywords that are irrelevant to your business. You may use negative keywords such as “knee braces” or “orthopedic braces” to ensure people looking for other types of braces don’t see your ad.
  • Discover new keywords: We will use different tools to discover new keywords to ensure you are always using the best keywords to target your audience. Our keyword discovery tools generate keyword ideas, which we can then not only use for your Google ads, but also incorporate into the content of your site, as well. Our keyword discovery allows you to target what potential customers are searching for related to your business - and that may include things you hadn’t thought of before.
  • Create converting landing pages: To get the most out of your ads, a landing page that encourages conversions can be crucial. Rather than taking a visitor to your home page where they may get lost before they can convert, a landing page encourages the user to take action right away. A good landing page will have a clear and easy call to action. Also, a well-optimized landing page will help to increase your Google Ad Rank by increasing your quality score. Remember that landing page relevancy has been one of the important determining elemnets of quality score and quality score plays a crucial role in your AdRank as well as your Google ads effectiveness.
  • Reduce CPC: Finding ways to lower your cost per click can allow you to become competitive, without draining your budget
    • Lower your bids - this gives a lower maximum CPC, and while it may lower your position slightly, it could allow you to afford more clicks before your budget runs out.
    • Keyword variation is important, but especially for businesses with highly competitive keywords. Incorporating new keywords that have lower competition but still relatively high search volumes can help reduce your CPC.
    • Long tail keywords are also important for competitive keywords. Long tail keywords tend to have higher quality scores, and the better the quality score, the lower the CPC. Because google determines your ad rank by multiplying your Max CPC bid by your quality score, a long tail keyword with a better quality score make actually help you stretch your budget. Since many of the long-tail keywords do not have a lot of searches targeting them individually, using only these might not be the best course of action. The solution would be to use modified broad match keywords that can trigger to show your ad for different variations of long-tail keywords that individually do not have a high search volume.
    • The more relevant your ads, the higher the quality score. We will make sure your ads contain relevant content and keywords to outperform competitors who are solely focused on the ad bidding wars.
  • Improve AD rank and average position: Ad rank determines the position of your ad. It is calculated by your bid amount, your ad quality, Ad Rank Thresholds, the context of the search, and what Google terms “the expected impact of extensions and other ad formats.” This means Google will look at other things, such as the relevance, click through rate, and prominence on SERP. That means that while a competitor may outbid you, your ad may actually appear higher if it is more relevant and utilizes the most relevant keywords. Ad rank is recalculated every time the ad is eligible to appear. The best way improve your Ad rank is to continuously work to improve your quality score, along with the relevance of your ads and keywords. Sometimes we might need to divide one ad group into several different ad groups to increase ad, keywords and landing pages relevancy; in other cases we have to optimize the landing pages’ text and meta tags to increase the ad rank.

Where to start:

  1. Get a free AdWords account audit, if you spend at least $2,500 monthly. A qualified SEO Foxy professional will help you ensure your Google Ads are maximized to ensure a positive ROI. Are you spending too much without gaining conversions? Get a free audit to learn about these:
    • Do you need to increase your AdWords budget?
    • Are you maximizing your daily budget?
    • Are you targeting all relevant keywords?
    • Are you using the right negative keywords?
    • Are your ads relevant and engaging?
    • Can long tail keywords better help you stretch your budget and compete?
    • Are you targeting the right networks and demographics?
    • Are you using a proper landing page to encourage conversions?
    • Does your quality score need to be improved?
    • Is conversion tracking set up properly?
    • Are your ad groups poorly structured, making it difficult to navigate and update?
    • Are your ad extensions relevant?
  2. Sign a month to month agreement
  3. Sit back relax while we take care of the rest for you
  4. How our Google Ads management services compare with AdWords Express

    AdWords Express is a simplified version of AdWords. Google introduced it because they worried small business owners may have felt Adwords was too complex and time consuming. AdWords Express was then designed specifically for small, local businesses to help them create ads that could target potential customers in a quick turnaround.

    AdWords Express only works for businesses who have a Google My Business page. Ads are created and results are displayed on the GMB dashboard. The ads look the same as a normal AdWords ad and appear in the same placed.

    However, while Google simplified the process in hopes that it would seem less daunting to small business owners, they may have actually stripped it of its power. By simplifying, it also took away all of the things that allow for optimized ads that will deliver conversions. AdWords Express doesn’t allow you to bid on specific keywords, but rather on categories and you cannot use negative keywords. This can mean your ad may appear in keyword searches that aren’t relevant to you. It also limits your control over where your ads may appear and doesn’t allow for location based keyword options. Because it is intended for smaller, local business, there is a maximum 40 mile radius for targeting customers.

    In short, AdWords Express allows for easier set-up, but the full AdWords experience will offer better targeting, more reporting, more tools, and more control.

    Our AdWords management services vs. DIY: Why you should have us take care of it for you.

    Using Google Ads requires a serious commitment, and its often one that small businesses can’t manage along with all of the other things needed to keep their business up and running. Also, the complexity that comes with managing your AdWords account can leave you feeling lost and frustrated, not knowing if you are doing everything right. You also lack the years of experience that we have accumulate setting up, optimizing and managing hundreds of AdWords campaigns. The good news is that you don’t need to build a ship to travel across the ocean as long as you can buy a ticket to board the ship. SEO Foxy is here to help. If you continue to create AdWords campaigns, only to see your budgets expended without any conversions, it’s time to see what the professionals at SEO Foxy can do for you.

    • Save time - Managing an AdWords account requires constant attention to analyze and optimize your ads to ensure a positive ROI. Your business pays for every click, so to ensure your budget isn’t being wasted without conversions, the campaign needs to be set up and run effectively.
    • AdWords can be complicated. It’s not as simply as writing a quick ad and adding a credit card to cover payment. It requires experience, research, thought and time to ensure your campaign is successful.
    • Selecting the right keywords isn’t as easy as you may think. What are long tail and negative keywords, and how can they be used in your campaign? What if you are in a business with highly competitive keywords? Keyword strategy is crucial to ensuring successful campaigns.
    • The wrong copy can ruin your campaign. You need to create an ad that not only targets the right keyword and audience, but that also has compelling copy that encourages searchers to click on them. A poorly written ad may not attract clicks, and no clicks means no conversions.
    • Constant tracking, analyzing and optimization is needed for success. A professional company is dedicated to managing campaigns for multiple clients, across multiple fields, to ensure the campaign is constantly optimized.
    • The industry changes frequently, and you may not always be up to date on the latest changes. But an online marketing firm like SEO Foxy will always be knowledgeable in the newest trends and changes that happen.
    • It can be difficult for you to recognize problems that may be causing issues with your effectiveness. A professional will be able to recognize if there are issues with your content or design on your landing pages that could be hurting you.

    Why choose SEO Foxy

    We are Google Ads certified and a Google partner agency we have built AdWords campaign for many clients from different industries and have optimized about a few hundreds of existing AdWords campaign.

    • SEO Foxy is Google Ads certified and a Google Partner Agency, meaning we have demonstrated our knowledge of Google Ads and been recognized by Google as an expert in online advertising.
    • Optimized hundreds of existing AdWords campaigns
    • Built campaigns for clients in different industries
    • Continuously monitor and measure results and take action to improve campaign performance